A weekly podcast with the latest e-commerce news and events. Episode 36 features an interview with Neil Ackerman, Global E-Commerce Director at Mondelez.
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Neil Ackerman is the GM and Global eCommerce Director at Mondelez. He joined Mondelez from Amazon where he spent 3 years in the Fulfillment Buy Amazon (FBA) program. Our conversation covered a wide range of topics including:
- Neil’s background
- An overview of Mondelez and their e-commerce challenges and opportunities
- How Mondelez works with Amazon
- How Mondelez thinks about channel conflict
- The evolution of grocery e-commerce and impulse purchases
- Neil’s experience at Amazon, including the development of the “Small and Light” program.
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Episode 36 of the Jason & Scot show was recorded on Tuesday, July 12th, 2016.
Really enjoyed this one, especially the part about impulse purchases online! We worked with Mondelez on their direct-to-consumer ecommerce site for Tassimo brand, helping them collect and share social proof and UGC from YouTube on their site to drive sales. It’s amazing to see how sensitive and responsive online shoppers are to this type of content when it comes to FMCG – their intent to purchase (add-to-cart CTR) increased 74% when the site offered visual social proof about products. (You can check out our case study with them here if you wish https://goodvid.io/resource/case-study-tassimo-saw-74-increase-in-conversion-rate)