Building this list was hard. I love books, and there are many books that have been very influential to my own thinking and career. It's hard not to recommend all of them, but if I'm being honest, I …
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8 Shopper Marketing Predictions that Might Even Come True
Everyone seems to have their obligatory list of predictions for the new year, so here are 8 things that I expect to see in the shopper marketing space over the next 12 months. A few of them might …
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Where Purchase Decisions are Really Made
IRI released some research last month that found most decisions to purchase “Store-Brand” product are made at the shelf-edge, as compared to “Name-Brands” which tend to be planned purchases. This …
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Mobile is the Future of In-Store Marketing
Imagine a shopper walking into a retail store, and holding their phone in front of the aisle. The phone’s camera instantly photographs all the products on the shelf, performs image recognition on the …
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IPad: Impressions after one week
How do you like it? That’s certainly the most popular question, and a surprisingly difficult one to answer. When someone asks how you like the new lawnmower you just bought, there is an implied …
CES 2010 Recap: through the eyes of a shopper marketer
I’ve spent the past couple of months visiting clients and talking about key takeaways from CES this year, and I’ve promised to blog a quick recap. So, belatedly, here it is. CES is the largest …
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