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Retail, E-Commerce and Shopper Marketing
reposted from blog.crossview.com Most e-commerce executives are focused on on-line sales, even though their actual contribution to the organization is far broader. In order to maximize the …
Continue Reading about Is it Time to Drop the “e” from e-Commerce? →
Major retailers are sharing some remarkable data about the cross-channel behavior of their shoppers: “45% of in-store visitors pay a visit to homedepot.com first” -- Hal Lawton, President Home …
Continue Reading about Are you missing the most important e-commerce metric? →
I usually try to keep news related updates on Twitter, but a couple items hit my radar screen this week that really stuck me. Zara, an amazingly nimble ‘Fast-Fashion’ global retailer whom I greatly …
IRI released some research last month that found most decisions to purchase “Store-Brand” product are made at the shelf-edge, as compared to “Name-Brands” which tend to be planned purchases. This …
Continue Reading about Where Purchase Decisions are Really Made →
