In 1992, I was part of a team at Blockbuster Entertainment that imagined what the future of entertainment retail might look like. We believed that consumers wanted "Songs" …
Mobile is the Future of In-Store Marketing
Imagine a shopper walking into a retail store, and holding their phone in front of the aisle. The phone’s camera instantly photographs all the products on the shelf, performs image recognition on the …
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We Can Eliminate Vampire Power at Retail
Vampire Power is the electricity that consumer electronics waste when they are plugged in and not turned on. In the case of handheld consumer electronics (such as phones and digital cameras), …
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Walmart Update: Re-thinking Project Impact?
Moments after I blogged about Walmart’s Project Impact and it’s effect on digital merchandising… it appears that Walmart may be re-thinking Project Impact. Bloomberg reports, that in the face of …
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Walmart Digital Merchandising Statistics (don’t trust an ad man)
Retail Customer Experience.com has a new article by Graeme Spicer entitled “Digital Displays in Retail Environments Coming of Age”. The article talks about Walmarts recently refreshed in-store …
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Powell’s Books launches “MissYou” Retail Marketing Program
Ownership is one of the most powerful psychological concepts in consumer marketing. Once a consumer “owns” a product, they become a zealous advocate and defender of their purchase decisions …
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