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Retail, E-Commerce and Shopper Marketing
Psychologists tell us that the best remembered and most influential parts of a shopping visit are the very first and last experiences. (it has to do with the theta oscillations and the coordination of …
Continue Reading about Just say no to insincere greetings. →
The Digital In-Store Marketing industry is confronted with a dizzying array of trade orgs, websites, and events to support. What’s a well intentioned marketer to do? An old boxing axiom starts …
Continue Reading about The dilemma of the digital in-store marketing industry →
On a recent visit to my local Nordstrom, I found a style I liked but they didn’t have my size in stock. “No problem,” I thought, “Can you have the proper size transferred from another store, so …
I have a huge pet peeve with retailers that still ban photography in their stores. Shopping needs to be a fun and engaging experience. If I’m so attached to your brand that I want to take photo’s …
Continue Reading about Please DO NOT have fun in our store! →
It's been a tough quarter for regional retailers based here in the Pacific Northwest. They've all suffered from the same soft sales that the economy has imposed on national retailers, and we had a …
In a recent post about Microsoft’s new retail initiative, I suggested that that there are aspects of Apples customer experience that could be improved. Several readers responded, asked for more …
