Jason & Scot Show Episode 74 Selling on Amazon with Melissa Burdick of The Mars Agency

A weekly podcast with the latest e-commerce news and events. Episode 74 is an  interview with Melissa Burdick of The Mars Agency, about how to sell on Amazon .

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Melissa Burdick is the VP of E-Commerce for The Mars Agency, and a former Amazonian who was involved in Amazon’s entry into the CPG space.

We talked with Melissa about all things Amazon, including:

  • Her background at Amazon, and the early days of Amazon’s relationship with CPGs
  • How CPGs have evolved on the Amazon platform
  • The different selling platforms available to CPGs on Amazon (Prime Now, Fresh, Core, Pantry, SNS, Dash)
  • CRaP – Can’t Realize a Profit stats on Amazon
  • Brands on Amazon 1p vs 3p selling
  • Hybrid accounts (selling both 1p and 3p)
  • Amazon Private Label
  • Amazon Advertising Platforms
    • AMS – Amazon Marketing Services
    • AMG – Amazon Media Group
    • AAP – Amazon Advertising Platform
    • ARA  – Amazon Retail Analytics
  • Future of E-Commerce

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Episode 74 of the Jason & Scot show was recorded on Wednesday March 8th, 2017.

 

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