GlobalShop 2012

GlobalShop, is February 29 – March 2 in Las Vegas. It’s a great event to catch up with colleagues in the industry and see the latest trends in Visual Merchandising, Store Design, and Store Fixtures.

This year, I’ll be giving a presentation about in-store customer experiences in the omni-channel world.

Hey, Who Moved The Front of My Store? Retailing in a cross-channel world.

What E-commerce Sites Can Learn From Starbucks

Starbucks is unquestionably one of the most influential retailers on the planet. So what can we learn from the new e-commerce site at www.starbucksstore.com that Starbucks launched this month?

Is it Time to Drop the “e” from e-Commerce?

Most e-commerce executives are focused on on-line sales, even though their actual contribution to the organization is far broader. In order to maximize the effectiveness of digital marketing, executives need to think about their roles differently.

Retailers are racing to low prices

Mobile shopping tools are giving consumers access to perfect pricing and availability information. This is driving retailers like Best Buy to consider adopting an everyday low price policy. But how quickly do retailers need to move?

Webinar: Retail Digital Signage

The Digital ScreenMedia Association put on a webinar on Retail Digital Signage last week. The session was moderated by Laura Davis Taylor of Creative Realities, Inc. and included Natalie Egleston of PRN, and myself as panelists. Watch a replay of the webinar after the break.

Multi-Channel Retail is Hot

Best Buy says 60% of its’ U.S. store sales are influenced by customers’ experience on bestbuy.com and 40% of the products they sell online are picked up in-store. [Read More]

Best Buy Deploys QR Codes to Enhance Shopping Experience

Best Buy adds QR codes to all their retail stores. 82% of consumers already use mobile phones during their shopping trips, so it’s critical that retailers understand and embrace this new shopping behavior. [Read More]

Store Tour: KEEN Retail Flagship

In August, KEEN opened their first branded retail store in the trendy Pearl District of Portland, Oregon. The 900 square-foot store called “the Garage.” A shoppers first impression is that this is a high-energy, fun place to shop. The overall customer experience is very favorable. [Read More]

Will first generation customer experiences kill location based marketing?

First generation customer experiences from retail location based marketing pioneers such as ShopKick and FourSquare leave something to be desired. Will these early experiences get shoppers excited and hungry for even better experiences, or will they be disappointed and become difficult to win back?

It’s understandable to “cut some corners” to get a proof of concept in the marketplace, but it’s vital to pick the right places to save effort. Marketers must deliver a compelling customer experience from day one! (read more)

Store Tour: Penzeys Spices Does Great Retail

I live in a great urban retail district in Portland, Oregon called the Pearl.  This week I was surprised to notice a new retail shop open in my neighborhood.  Penzeys Spices is a 50 year old company that operates 48 stores and they do it quite well.

Their value proposition is that they provide high quality spices to the home cook, at affordable prices.  The design of their retail stores is very consistent with that promise. (more)