One thing hasn’t changed since the dawn of retail: We feel more confident in our choices when we know people like us have made the same choice before us, and had a good outcome. Early carpet and …
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E-Commerce Events in September 2012
Would you like to escape your daily grind and recharge your e-commerce batteries before the holiday shopping season kicks in to full gear? September offers two e-commerce trade shows that might be …
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What the new Top Level Domains mean for E-Commerce
ICANN (Internet Corporation for Assigned Names and Numbers) is responsible for assigning and managing generic top level domains (aka gTLD) such as .com .edu .biz. In June of 2011 they announced a …
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Is it Time to Drop the “e” from e-Commerce?
reposted from blog.crossview.com Most e-commerce executives are focused on on-line sales, even though their actual contribution to the organization is far broader. In order to maximize the …
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14 Shopper Marketing books sure to make you a Rock Star
Todays shopper marketer needs to be a master of a wide variety of disciplines, and apply them across multiple touch points. The secret to success is to build a great foundation in four key …
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Recommended Books
Building this list was hard. I love books, and there are many books that have been very influential to my own thinking and career. It's hard not to recommend all of them, but if I'm being honest, I …