The annual gathering of retail designers and in-store marketers starts Monday in Las Vegas. I’m in town and will be blogging a recap of the show. Last year, the show was over spring break, during some unseasonably bad weather in Chicago, and attendance was lack-luster. At the time, I speculated that it was also a bit quiet because the show started a month after the much larger EuroShop which takes place every three years in Dusseldorf, Germany. (more)
On Tuesday April 15, I had the opportunity to attend my first ad:tech event, and speak on one of the Power Panels (Tales from the Bleeding Edge – Game-Changing Opportunities for Tomorrow’s Marketer).
Ad:tech is an interactive advertising and technology conference and exhibition. They do a number of events each year at a variety of international venues. The primary attendees are brands, agencies, publishers, portals, and service providers.
I’m not sure if it’s the intention, but the bulk of exhibitors and content are primarily focused on web based activities (media buying, search, e-mail marketing, web analytics, affiliate marketing, blogging, etc…). There is not (yet) much of a presence for Digital Out of Home, much less retail environment specific content. (more)
I’m happy to report that traffic picked up at the show on Wednesday. I still think overall attendance will end up down for the show, but day 2 was much better than day 1. Thursday is a half day and typically has pretty light attendance.
Wednesday was also "Digital Signage" day at the show. Which included a conference track of six sessions on digital signage topics presented by digitalsignagetoday.com. The program kicked off at 8:30am with Bradly Walker and Brian Ardinger of Nanonation doing their usual great job of showcases some best of class customer experiences. Bradly and Brian are both business partners of mine, whom have become good friends that I really enjoying working with. (more)
Global Shop has long been one of my favorite shows. I love to hang out with lots of smart people who spend their days thinking about great retail experiences.
This year’s show got off to a slow start. After getting swamped in our booth the last two years, I was surprised to the trickle of people coming by. Our traffic is probably down 25% from last year, and although we’re seeing most of our key clients, we’re not seeing as many new prospects as we’d usually expect. (more)
The next stop on the tour is Chicago for Global Shop. My company MTI has an exhibit here, and the team has been working long hours to get the booth constructed while complying with the all the quirky Chicago exhibitor rules. The show opens tomorrow, and I’ll look forward to posting a recap. If you happen to be attending the show, feel free to stop by booth 3416 and say hello. (more)
Las Vegas, Feb 25-26. Digital Signage Expo (DSE). This was the fourth year of the show, which used to be called the Digital Retail Expo. This is one of several shows trying to become the main destination for vendors and customers of Digital Signage and Kiosks Digital Merchandising. The show moved from Chicago to Las Vegas this year, which prompted some discussion in the blogosphere (Bill Gerba and Dave Haynes). The show is making nice progress with more exhibitors and more attendees each year. Most exciting the attendees this year weren’t just integrators looking at Digital Signage as a new industry to enter, but also end users (like retailers and public venue owners) looking to learn more about best practices. If I had to bet on one stand alone Digital Signage trade show to survive, I’d bet on this one right now. (more)
Dusseldorf, Germany February 23-27. Euroshop is held every three years in Germany.
I always get a kick out of the fact that Europe has the largest retail show in the world with over 100,000 attendees and over 1900 booths and they call it EuroShop, while in the US we have a retail show with 15,000 attendees and over 900 booths and we call it GlobalShop. (more)
Yet another thing we have too much of in the digital merchandising / retail design space is awards. I like to
take credit for my teams hard work get recognized for my work just as much as the next guy… OK more than the next guy.
But when is the last time you saw a shopper buy an extra accessory for their IPOD because the display it was on won an award? Worse there are so many awards, that none can really stand out as a special achievement. (more)
January 13-16, 2008, New York City. The Big Show is the trade show put on by the National Retail Federation (NRF). It’s a great trade organization that does a lot of useful work for different functional areas in the retail industry (IT, Marketing, Supply Chain, etc…).
Because NRF’s show is so close to CES, I rarely get the chance to attend NRF, but I did make the trek to New York for this years. Frankly, I was disappointed to see that the overwhelming majority of exhibitors were focused on IT. I like a good POS system as much as the next guy, but I expected to see more variety of exhibitors than I found. (more)
January 7-10, 2008, in Las Vegas, Nevada. I didn’t realize this until after the fact, but this year marked the 25th anniversary of my first visit to CES. CES has changed a lot in 25 years and sadly I don’t think it’s what it once was. Back in the 80’s, tens of thousands of independent retailers represented a large portion of the consumer electronics distribution channel. Manufacturers needed a show like CES to introduce new products to dealers, and decide what to carry for the coming year. You could actually see exhibitors taking orders from retailers in their booths. Today, a handful of national retailers represent the bulk of the market, and they expect private visits from the manufacturers to sell their lines. The cost of exhibiting at CES (or any show) has continued to rise, and with the consolidation of the market and the emergence of the internet, the value of exhibiting has shrunk. Today, the main job of CES is to generate industry buzz and serve as a press opportunity for the Consumer Electronics industry. Small, innovative companies have very little chance of elevating their message above the noise. As often as not, Mac World, successfully steals the entire news cycle from CES anyway.
Here are some of my favorite consumer gadgets and retail technology from the show: (more)